Family five: the story ingredient
Nearly every product in this category carries one name that sounds precise, photographs well and has almost no human data. Raspberry ketone is the commonest current example.
It is a food flavouring with a long history of safe use at flavouring amounts, and there is no trial of it on its own in people at any dose. An eight-week trial and a later exercise and diet study both tested it inside multi-ingredient products, so neither can attribute anything to it. The single-ingredient work, in mice, found the animals ate less rather than that they burned more.
The presence of a story ingredient is not by itself a reason to reject a product. It is a reason to check that the rest of the formula is carrying the weight, and to discount the marketing that leans on that one name.